A LIST Apart: For People Who Make Websites

No. 300

February 9, 2010

Influence user decisions by teaching your site to do the right thing at the right time. Solve the vexations of password masking without losing user trust.

The Problem with Passwords

Abandoning password masking as Jakob Nielsen suggests could present serious problems, including undermining a user’s trust by failing to meet a basic expectation. But with design patterns gleaned from offline applications, plus a dash of JavaScript, we can provide feedback and reduce password errors without compromising the basic user experience or losing our visitors’ trust.

Words that Zing

When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Explore our articles or find out more about us.

Editor’s Choice

originally ran: October 24, 2005

Attack of the Zombie Copy

You’ve seen them around the web, these zombie sentences. They’re not hard to recognize: syntax slack and drooling, clauses empty of everything but a terrible hunger for human brains. Here’s how to fight back.