February 9, 2010
Influence user decisions by teaching your site to do the right thing at the right time. Solve the vexations of password masking without losing user trust.
The Problem with Passwords
by Lyle Mullican
Abandoning password masking as Jakob Nielsen suggests could present serious problems, including undermining a user’s trust by failing to meet a basic expectation. But with design patterns gleaned from offline applications, plus a dash of JavaScript, we can provide feedback and reduce password errors without compromising the basic user experience or losing our visitors’ trust.
Words that Zing
by Colleen Jones
When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.




