A LIST Apart: For People Who Make Websites

No. 287

July 7, 2009

How to use content templates to smooth workflow and create consistent, effective web copy. Plus: the final installment in our two-part series on RDFa.

Content Templates to the Rescue

As an industry, we’ve learned to plan our sites to achieve business goals and meet human needs while shipping on time and delivering compelling user experiences. Alas, despite all the sweat we pour into strategy sessions and GANTT charts, we still have to coax content out of our subject matter experts and get it onto every page of the site. This is where the strongest hearts grow frail, and even seasoned developers reach for Advil or something stronger. But help, in the form of content templates, is on the way. Seize the power.

Introduction to RDFa II

In part I of this series, we looked at how semantic features normally confined to the head of an HTML document can be used to add semantic richness to the elements of the body. Along the way, we defined six rules of RDFa. In part II, we’ll learn how to add properties to an image, and how to add metadata to any item—and we’ll add a few more rules to that list.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Explore our articles or find out more about us.

Editor’s Choice

originally ran: December 16, 2008

Content-tious Strategy

Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.