A LIST Apart: For People Who Make Websites

No. 280

March 24, 2009

Discover elegance, embrace imperfection, and nurture great content through community building.

Coaching a Community

A key to running successful “social networking sites” is to remember that they’re just communities. All communities, online or off, have one thing in common: members want to belong—to feel like part of something larger than themselves. Communicating effectively, setting clear and specific expectations, mentoring contributors, playing with trends, offering rewards, and praising liberally (but not excessively) can harness your members’ innate desires—and nurture great content in the process.

The Elegance of Imperfection

Asymmetry, asperity, simplicity, modesty, intimacy, and the suggestion of a natural process: these attributes of elegant design may seem relevant only to a project’s aesthetics. But the most successful web designs reflect these considerations at every stage, from idea to finished product. Bring heart to the experiences you create by infusing them with intelligence that transcends aesthetics and reflects the imperfection of the natural world.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Explore our articles or find out more about us.

Editor’s Choice

originally ran: May 6, 2008

Community: From Little Things, Big Things Grow

Q. What technology do you need to build the next Flickr? A. Trick question. What you need to build the next Flickr is people. George Oates, a key member of the core team that shaped the Flickr community, shares lessons that can help you grow yours.