May 29, 2007
Convince large companies to openly support web standards; enhance site effectiveness by improving copy.
Evangelizing Outside the Box: Web Standards and Large Companies
by Peter-Paul Koch
Contrary to popular belief, designers and developers at many big companies use web standards in their work every day. They just don't talk about it. For standards awareness to reach the next level, they'll have to start talking, says PPK.
Who Needs Headlines?
by Shaun Crowley
A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients' content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.
The Web Design Survey has closed. Thanks to all who took time to answer the 36 questions it posed. Our findings will be published in an upcoming issue of the magazine.
A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Explore our articles or find out more about us.
