If design lives in the details, art direction’s turf is the Big Idea. Stephen Hay introduces the principles and techniques of the art director, and shows how art directional concepts can shape memorable user experiences.
originally ran: February 02, 2004
Making it as a web designer is like staying alive in the slammer. So before you sharpen your Photoshop skills or crack open that new book on crafting more effective customer experiences, you’d be well advised to catch a few reruns of HBO’s Oz. ALA system designer Brian Alvey points out the parallels between a successful career in web design and the popular prison drama.
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