Crafting a narrative web: To succeed profoundly, Bernstein says, websites must go beyond usability and design, deeply engaging readers by turning their journeys through the site into rich, memorable, narrative experiences.
originally ran: February 02, 2004
Making it as a web designer is like staying alive in the slammer. So before you sharpen your Photoshop skills or crack open that new book on crafting more effective customer experiences, you’d be well advised to catch a few reruns of HBO’s Oz. ALA system designer Brian Alvey points out the parallels between a successful career in web design and the popular prison drama.
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