A LIST Apart: For People Who Make Websites

No. 271

Discuss: Writing Content that Works for a Living

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41 Untitled

Good writing and valuable content results in visitors returning to your website more often.

posted at 12:27 pm on April 9, 2009 by stan ward

42 Great Article

Erin presents a very valid argument. Most [url=“http://www.business-plans-guide.com”]business[/url] owners and website owners overlook the one simple thing that separates success from failure, and that’s to offer something of value to your reader or customer. Writing quality content for the web is a tricky thing and is something that not alot of people understand (Which would explain why most online business’ fail…). The rule is pretty simple:

Understand your market, present concrete benefits which directly target that market and keep it simple. Most sites have a “It’s all about Me” sort of site offering a bunch of features that doesn’t speak to the reader (as with academictoolkit.com). Features don’t sell, benefits do. Great article Erin!

posted at 08:40 pm on April 9, 2009 by Blake Bissaillion

43 Good Point

I totally agree. I think when it comes to writing of any sort, say it simply and clearly. That’s it. I hate when copy is overly familiar instead of professional and universally accessible. It’s a fine line, and it takes a lot of practice to get it right, but well-written content can be what convinces a customer to buy a product.

posted at 12:13 pm on April 11, 2009 by Caitlin McAuliffe

44 Excellent Article

An excellent article. Much of the Web copy you come across these days seems to be a rehash of an original article, making it difficult to understand at times the points being made.

Thanks for an excellent article.

Bob

“home business”,http://www.homebusinesslink.com

posted at 02:17 pm on April 11, 2009 by Bob Gill

45

the secret to a successful sales letter writing would be writing content which is both concise and psychologically appealing.

posted at 10:36 am on May 12, 2009 by tamasdas

46 Wordpress

I’m a bit tired of seeing wordpress sites filled with rubbish spun articles from content farms. I’m still not sure whether content should be short and to the point or longer with better keywords. do people read it or scan it looking for keywords.

[url=“http://www.buildthechickencoop.com/index.html”]Build your own chicken coop [/url]

posted at 05:55 pm on March 21, 2012 by themuttsknutts

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