1 Important Headlines

Thanks for the great collection of headlines. Also I read articles like this one before I got some new ideas for our copy.

I know that the headline is the most important part of an article (webpage, ...), but yet I spend more time on the content. I should shift that…

posted at 11:49 am on May 29, 2007 by Brandon Jennings

2 Great work Shaun!

“Copywriters who aren’t trained in writing for the web—and much of the rest is written by people who aren’t trained writers at all.” I fully agree with You on this “Speak to the individual, not the audience.” so thanks for very interesting article. btw. I really enjoyed reading Your book – “100 Copywriting Tips for Designers and Other Freelance Artists”. It’s interesting to read ideas, and observations from someone else’s point of view… makes you think more. So please keep up the great work. Greetings

posted at 11:49 am on May 29, 2007 by Steve Bossy

3 All the same

Bad thing about all those headlines 101 or 100 tipps for copywriter lists are, that the headlines you read are more an dmore all the same. You should not only try to write a good headline according to those lists, you have to find something suitable for your content and your readers. Some (copy) writers miss that. I’m really getting tired only reading headlines all of the same style.

posted at 12:11 pm on May 29, 2007 by Brain Lambert

4 More to Usability

I think most of the rules and tips discussed here are already covered by Jakob Nielsen and Steve Krug’s usability laws. But I can somehow appreciate Shaun’s positive insights on the marketing aspects of web writing.

PS : I think there’s a broken link inside the article. http://alistapart.com/articles/www.37signals.com

posted at 01:01 pm on May 29, 2007 by Lingga Madu Darutama

5 What's the point?

Sorry about the title-only burp preceding.

I read your article, which I found quite complete and undoubtedly helpful for those who have little or no experience in writing copy. (Not that that ever stopped anyone.)

But I fear most people who read your blog and messages like this already are beyond 101. For example, I have been writing copy professionally for four decades, with the last 10 years focusing on Web copy.

Still, I view articles like this like going to church. You don’t learn anything new, necessarily. But it is good to be reminded.

Keep up the good words. (Pun intended.)

posted at 01:29 pm on May 29, 2007 by William Waites

6 Untitled

great ref, I’ll be reading this again when I need a headline

one notice though, the 37signals website link seems to broken.

someone please check that

posted at 01:51 pm on May 29, 2007 by Chakrit Wichian

7 Great article -- but there's a busted link

The link to the 37signals website is broken—missing the http://

But the article is a solid rundown of the fundamentals—I’ll be sharing it with clients and colleagues.

posted at 02:12 pm on May 29, 2007 by Dave Cooper

8 What about a follow up?

I would like you to do an follow-up with more and deeper about the same. Thanks !

posted at 05:17 pm on May 29, 2007 by Erland Flaten

9 From an Untrained Writer

Because I don’t write often and I am not trained this article has been very helpful to me. I really liked at the beginning were state, “motivate the visitor to continue to the next stage”. This is something I always ask, “what’s the next action?”

posted at 05:39 pm on May 29, 2007 by Tanny O'Haley

10 Very Good

Great stuff Shaun. How about more info on product descriptive copy. I often get clients wanting to throw the kitchen sink onto the product detail page.

posted at 08:26 pm on May 29, 2007 by Joshua Talbot