121 What a great article

Graphic designers generally seem to think they can design for web a well as they can for print but it really isn’t the case. The two are very different. … top article!

posted at 05:16 am on September 4, 2009 by JustinRob

122 Gaining understanding...

I get it, this article is dated, but on my quest to understand better our designer’s p.o.v. of content vs. design and design vs. content from a designer to a copywriter to the client and back again, this article is helpful. Especially when making the architecture comparison. Building from scratch or even a superstruct…either way, the final structure must be built, maintained and join together form and function.

But I do want to address how the designer, Kevin, here at Overit Media (overit.com) describes how his job relies on mine (when I write copy) and mine on his in order to deliver to both the client and content consumer:

“Designers shouldn’t be held fully responsible though. Finding good typographic solutions should be a collaboration between the designer and the copywriter. The quality of the content will certainly be a factor in how effective the end product is. Content and typography must play hand in hand. One without the other will surely fail.

Good content accompanied by bad typography is rendered completely ineffective simply because no one will be attracted to read the content. Similarly, bad content accompanied by good typography will also prove to be useless; although people may become engaged, they aren’t learning or getting anything from it. These two elements must work cohesively in order to be successful.”

Agree? Disagree? Indifferent?

posted at 01:17 pm on September 14, 2009 by Overit Media - Joe

123 Also...

A really interesting article – I think it gets every designers goat when poor practices are implemented (although I do think designers rarely explain why it’s important). One thing that REALLY gets my goat is when designers who swear by vertical grids complete disregard horizontal grids. You get lovely sites aligned to grids but the downward flow is often far too over-spaced and it nauseates me to see people throw away great designs like that. HELLO!!! LINE-HEIGHT???! :p

posted at 09:23 am on March 9, 2010 by JapanAlex

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