A LIST Apart: For People Who Make Websites

No. 255

Discuss: Sign Up Forms Must Die

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71 OpenID + ALA

Jeffrey — I definitely take your point about desiring a higher order of discussion on ALA, but OpenID might actually encourage that at this point — since it would make it a lot easier for those of us with OpenIDs to get in and focus on the comment we’re thinking of making before having to register.

I guess my point is that they’re not mutually exclusive. You can still offer registration as you already do, but for those with IDs stored elsewhere, you can make it easier for us to get up a running — and to prove that we’re from a certain URL/web address.

posted at 02:39 am on April 28, 2008 by Chris Messina

72 Minumum regsitration & OpenID as alternative

Good info with clear examples.
Only a few visitors will ever register on a website.

We are now discussing how to make our “Free Trial” as simple as possble. We need some basic info: email, url, username.
But can we ask more? Like company name, real name, country.

As mentionned, OpenID should be an option avoiding to register on our website. OpenID will get more traction as he organisation is getting into marketing thigs now.

posted at 09:19 pm on May 11, 2008 by John Stewart

73 Bad example

Agree 100% with most of the article, however, using Fidelity MyPlan as an example shows that the author did not take the time to understand what it actually does. In the case of MyPlan it’s not a sign up form, but a way to collect some basic info in order to proceed. Without that info MyPlan simply cannot be used and since you can’t have a talking computer ask users a few of these basic questions that was the most fun, visual way they could have done it.

posted at 11:06 pm on May 30, 2008 by Marat Ryndin

74 Another Good Article

I thought the article was very informative.
It really showed me some things that I need to keep in mind when consulting with clients.

posted at 01:39 pm on June 25, 2008 by Monroe Johnson

75 Strongly agree

This is a very good article. I strongly agree with the author. This is a big help when I interact with business clients. Thanks for this wonderful tip! Keep it up!

posted at 03:20 pm on August 1, 2008 by Jemm Cellan

76 Well written!

Cool article, I agree with the author as sign up and sign in processes are boring! I can point you to another site (http://www.webyam.com) that allows you use its services without sign up and sign in!!

posted at 06:26 pm on September 19, 2008 by Cool Byte

77 Forms that don't look like forms

I came across this post after seeing it referenced on another site adactio.com (1) The most elegant sign up form I have seen so far doesn’t look like a form…rather a simple fill in the blanks. Very non threatening, concise and quick.

Any doubts were disnmissed about the effectiveness of this form when I asked an 83 yr old Grandmother to sign up. Not a single question nor problem.

It’s found at http://huffduffer.com/signup/

G. Wayne Clayton -Social Marketing Expert

(1) http://adactio.com/journal/1521/

posted at 04:06 pm on October 27, 2008 by G. Wayne Clatyon

78 Does this apply to services that cost $$ ?

The website examples used in this article were for free online services. I don’t like sign up forms either and would like to get straight to the point….but does not having a sign up form apply to services that cost money? (say, a monthly price) Would this confuse and “trick” potential customers into thinking that there is no cost..until we asked for them to pay a couple hundred bucks after they’ve gone in, used our product, and is ready to share with the world?

posted at 09:32 am on March 16, 2009 by Rochelle Pennington

79 Untitled

Hi everyone,

I’d like to make a comment on one of the earlier statements.

Rochelle is asking a very good question about how to deal with using fewer forms in the case of paid services.

In my opinion, a big part of the internet business community is already moving towards making more and more free material available to their customers to generate trust and demonstrate both quality and concern toward them.

So far, the only remaining “price” for users is the signup form, which, indeed, seems like the bare minimum in the case of a paid service oriented website.

But ultimately, isn’t it conceivable to deliver the same free material without even asking prospects for an email?
1- If the material is really good, prospects will come back for more and then it’s only fair to request that they give some information, which is necessary anyway since they require a paid service and become actual customers.
2- wouldn’t such a system attract even more potential buyers?

Honest Reviews

posted at 11:48 am on April 4, 2009 by Damien Bureau

80

I hate to type too much.
Minimize sign up form, user will happy.

posted at 05:31 am on December 19, 2009 by Archangel147

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