A LIST Apart: For People Who Make Websites

No. 159

Discuss: Using XHTML/CSS for an Effective SEO Campaign

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51 Syntax Errors

Shame about the syntax errors. The deprecated font size attribute accepts a number or a percentage, it doesn’t take units. There is no size property in CSS, there’s a font-size property – but its a really bad idea to use pixels for it (http://diveintoaccessibility.org/day_26_using_relative_font_sizes.html).

posted at 12:33 pm on August 23, 2003 by David Dorward

52 not groundbreaking news

Nice reading, (except for your granny, curious remark, that)
though not groundbreaking news for web designers,
as often to be found here.

More often than not, seo-required H1 tags interfere with my layout needs
so I get rid of it’s formatting entirely using margin, float and line-height.
Demo at http://www.byteshift.de/tips/get-rid-of-h1-formatting

posted at 06:44 am on August 25, 2003 by Marek Moehling

53 hiding - doesn't figure

I can’t see why it makes any difference to the search engine crawlers when they read a webpage, whether it starts with an <h1> right after the body tag. The thing is a computer right? What difference does it make to the computer if it is just looking for the <h1> tag? White space, garbage or script, what difference does it make as long as the computer recognises it isn’t <h1>?

I can see there might be a content length limit, i.e. a couple of lines.

See what I mean? That’s why it makes no sense to me to worry about having your logo JPG before your <h1> title. Or has google etc actually stated something along these lines?

posted at 10:49 am on August 25, 2003 by Adam Hardy

54 Thanks for the article

Thanks for the article. Other than the grandma comment, which was rude, the article was brief but helpful. I’ve been doing SEM for years but haven’t had the opportunity to build a pure CSS-driven site yet. I’m looking forward to it, and if I need a little ammunition to convince others that it’s worthwhile, this article may help a little bit.

By the way, my grandmother at 81 is making lovely use of the web.

Cheers,
Gradiva

posted at 01:08 pm on August 25, 2003 by Gradiva Couzin

55 test

test

posted at 03:10 pm on August 27, 2003 by test

56 What kind of man insults his grandmother?

Can’t believe you’d call your grandmother “dimwitted.” That’s just mean.

posted at 09:14 pm on September 1, 2003 by Jiminy Christmas

57 code structure

It’s interesting that the article doesn’t mention the (X)HTML code structure itself. For example, with the magic of CSS, I can have a left menu that actually gets coded on the page /after/ the main content, so even though my menu is entirely text-based, contains H1 tags, etc, when google spiders my page, it’ll use the beginning text – which is actually content – as the small summary in its results.

Example -> http://quotes.prolix.nu/

This site uses a tweaked version of the blue robot CSS code. Good stuff.

posted at 01:02 am on September 4, 2003 by Justin

58 Thanks for the article

Hi, i’m new to CSS layout. After 6 years of mucking up HTML, i discovered this method really recently, after being struck by espn’s site.
Not seeing any tables was a shock. This article gave me a lot of simple pieces of advice. I will source it when i try to convince the management to switch to CSS layout for our clients.

posted at 03:35 pm on September 4, 2003 by Mathieu O'Dowd

59 a question.

let’s say i don’t want to use a h1 tag, just an image? is there a way so that i still reveive good search egine results? thx

posted at 09:36 am on September 10, 2003 by mas

60 Free to move

Another potential benefit for SEO of CSS design is the ability to position content in the hierarchy of the HTML in order to have the most important (keyword-rich) content at the top.

Example: the chairman wants his 500-word mission statement appear at the top of the page, with product information below it. CSS-P saves the day by allowing us to position the content that the search engines require at the top of the HTML and yet display the chairman’s waffle at the top of the displayed content.

posted at 12:10 pm on September 12, 2003 by David

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