Authors: Z: Jack Zeal
Jack Zeal is Lead Developer at Web-Op, a web development and SEO firm in Mesa, Arizona. He alternates his time between database-driven site development and trying to explain database-driven site development to non-technical clients.
Articles By This Author
Design by Metaphor
Issue 243August 14, 2007
If a client says he wants his new auction site to be “like eBay,” what does that mean? An artist hears “It has a tacky color scheme.” A developer hears “It’s scalable to 20 million users.” A user hears “It has feedback ratings on all sellers.”

