Authors: W: Luke Wroblewski
Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter, Inc., just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the web, mobile, TV, and beyond. Luke is the author of Web Form Design and Site-Seeing: A Visual Approach to Web Usability.
Articles By This Author
Organizing Mobile
Issue 337October 18, 2011
When organizing content and actions on mobile, solid information architecture principles like clear labeling, balanced breadth and depth, and appropriate mental models remain important. But the organization of mobile web experiences must also align with how people use their mobile devices and why; emphasize content over navigation; provide relevant options for exploration and pivoting; maintain clarity and focus; and align with mobile behaviors. In this exclusive excerpt from his new book, Mobile First!, Luke Wroblewski explains how to do all that.
Testing Accordion Forms
Issue 314September 21, 2010
Web forms let people complete important tasks on your site; web form design details can have a big impact on how successful, efficient, and happy with the process they are—especially details like form length. Enter accordion forms, which dynamically hide and reveal sections of related questions as people complete the form, allowing them to focus on what matters and finish quickly. How do your smallest design decisions affect completion speed? Which design choices make these innovative forms feel familiar and easy? Which choices make them feel foreign and complex, leading people to make errors?
Inline Validation in Web Forms
Issue 291September 1, 2009
Web forms don’t have to be irritating, and your inline validation choices don't have to be based on wild guesses. In his examination of inline form validation options, Luke Wroblewski offers that rarest of beasts: actual data about which things make people smile and which make them want to stab your website with a fork.
Sign Up Forms Must Die
Issue 255March 25, 2008
You load a new web service, eager to dive in and start engaging, and what’s the first thing that greets you? A sign-up form. We can do better, says Luke Wroblewski, author of Web Form Design: Filling in the Blanks. Via a technique of "gradual engagment," we can get people using and caring about our web services instead of frustrating them (or sending them to a competitor's site) by forcing them to fill out a sign-up form first.
