Authors: U: Nick Usborne
Nick Usborne is an online copywriter, web page optimizer, author, speaker and trainer. You can learn more about his work and services at nickusborne.com.
Articles By This Author
Design Choices Can Cripple a Website
Issue 207November 8, 2005
Do you test your designs? If not, Nick Usborne wants you to take responsibility for your design choices and the very quantifiable effect they can have on websites that are built for business.
Flywheels, Kinetic Energy, and Friction
Issue 213March 7, 2006
You want your users to do something—buy things, beg you to work for them, learn how they too can achieve inner peace. So how do you get them to do what you want? Try getting out of the way.
Helping Your Visitors: a State of Mind
Issue 171February 20, 2004
Even the simplest website is harder to figure out than a catalog or magazine. We all know how to “use” a catalog: start at the front cover and keep turning the pages. But with every new site we visit, we have to “learn” how it works, how its “pages” turn, how to find what we’re looking for. Text that takes visitors’ needs into account can help guide them through the maze.
A Fairy, a Low-Fat Bagel, and a Sack of Hammers
Issue 162November 7, 2003
Never underestimate the importance of words on the web.
