Authors: R: Lou Rosenfeld

Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, is working on a new book (with Marko Hurst) on site search analytics. Lou is also founder of UX book publisher Rosenfeld Media.

Articles By This Author

Beyond Goals: Site Search Analytics from the Bottom Up

Issue 292September 22, 2009

Top-down analytics are great for creating measurable goals you can use to benchmark and evaluate the performance of your content and designs. But bottom-up analysis teaches you something new and unexpected about your customers—something goal-driven analysis can't show you. Discover the kinds of information users want, and identify your site's most urgent mistakes.