Authors: R: Andy Rutledge
Andy Rutledge is a principal at Unit Interactive in Plano, Texas. When not working, biking, or banging on the piano, he’s usually found ranting about design or professionalism on his personal site, Design View.
Articles By This Author
On Creativity
Issue 254March 4, 2008
As designers, we're wrongly perceived as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash, we must lead our clients' perceptions.
Contrast and Meaning
Issue 236April 24, 2007
Yes, Virginia, design does matter. Better web page layouts aren't only about aesthetics. A layout with clear hierarchies can turn scanners to readers, and readers to members. Learn how visual contrast can turn lifeless web pages into sizzling calls to action.
