Authors: P: Nick Padmore
Nick Padmore is a digital copywriter at bd-ntwk/London. He has an unhealthy interest in how language works, and where it came from, and tends to weave this obsession into most conversations he has. One way or another.
Articles By This Author
Greatest Copy Shot Ever Written
Issue 248November 6, 2007
"Got Milk?", "Don’t leave home without it", "Good to the last drop." You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?
