Authors: U: Nick Usborne
Nick Usborne is an online copywriter, web page optimizer, author, speaker and trainer. You can learn more about his work and services at nickusborne.com.
Articles By This Author
Flywheels, Kinetic Energy, and Friction
Issue 213March 07, 2006
”...of the people who arrived at the subscription offer page, we increased the number who actually signed up by over 500%.”
Design Choices Can Cripple a Website
Issue 207November 08, 2005
”...just pause for a moment and think of all the design choices you have made over the last year, and the reasons why you made them. And think about the huge impact those choices might have had on the performance of the sites you worked on.”
Helping Your Visitors: a State of Mind
Issue 171February 20, 2004
Even the simplest website is harder to figure out than a catalog or magazine. We all know how to “use” a catalog: start at the front cover and keep turning the pages. But with every new site we visit, we have to “learn” how it works, how its “pages” turn, how to find what we’re looking for. Text that takes visitors’ needs into account can help guide them through the maze.
A Fairy, a Low-Fat Bagel, and a Sack of Hammers
Issue 162November 07, 2003
Never underestimate the importance of words on the web.
