Authors: M: Jeffrey MacIntyre

Jeffrey MacIntyre is the principal of Predicate, LLC, a content and editorial strategy consultancy for digital publishers, and a widely published freelance journalist. He lives in Brooklyn.

Articles By This Author

Content-tious Strategy

Issue 274December 16, 2008

Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.