Authors: H: Kristina Halvorson
Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. She is a passionate advocate for content strategy and wants you to be, too. Follow Kristina on Twitter @halvorson.
Articles By This Author
The Discipline of Content Strategy
Issue 274December 16, 2008
It's time to stop pretending content is somebody else’s problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch—time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.
