A LIST Apart: For People Who Make Websites

No. 343

Authors: A: Lea Alcantara

Lea Alcantara

Lea Alcantara is the Creative Principal/Chief Hired Gun for Lealea Design, a web and brand consultancy based in Edmonton, Canada. She’s often dispatched to kill bad design. Also an enthusiastic speaker, she’s been on stage at conferences like Future of Web Design and SXSW to discuss self-branding.

Articles By This Author

Redesigning Your Own Site

Issue 289August 4, 2009

Redesigning your freelance website is an exercise in masochism. There are no colleagues to share the pain: It’s just you. As the designer who wrote The Art of Self-Branding, freelancer Lea Alcantara knew her site had to be just right. People were bound to scrutinize any update to the design, and she couldn’t afford to damage her credibility. Follow her process as she experiments to find the perfect balance of change and consistency.