Issue 297December 8, 2009
The Content Strategist as Digital Curator
by Erin Scime
As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content. Erin Scime shows us how.
Letting Go of John Hancock
by Bjørn Enki
Because clients expect everything to be faster, better, and simpler, web professionals must take an instant, foolproof, paperless, modern approach to how clients approve proposals and sign contracts. Implementing an instantaneous contract agreement helps to get projects off the ground, attract clients on tight timelines, and prevent potential delays. All it takes is a little PHP and some PDF magic.
Issue 296November 17, 2009
Real Web Type in Real Web Context
by Tim Brown
Web fonts are here. Now that browsers support real fonts in web pages and we can license complete typefaces for such use, it's time to think pragmatically about how to use real fonts in our web projects. Above all, we need to know how our type renders in screens, in web browsers. To that end, Tim Brown has created Web Font Specimen, a handy, free resource web designers and type designers can use to see how typefaces will look on the web.
On Web Typography
by Jason Santa Maria
Until now, chances are that if we dropped text onto a web page in a system font at a reasonable size, it was legible. But with many typefaces about to be freed for use on websites, choosing the right ones to complement a site's design will be far more challenging. Many faces to which we’ll soon have access were never meant for screen use, either because they’re aesthetically unsuitable or because they’re just plain illegible. Jason Santa Maria, a force behind improved type on the web, presents qualities and methods to keep in mind as we venture into the widening world of web type.
Issue 295November 3, 2009
You Can Get There From Here: Websites for Learners
by Amber Simmons
"Content-rich" is not enough. Most websites are not learner-friendly. As an industry, we haven’t done our best to make our content-rich websites suitable for learning and exploration. Learners require more from us than keywords and killer headlines. They need an environment that is narrative, interactive, and discoverable. Amber Simmons tells how to begin creating rich content sites that invite and repay exploration and discovery.
Can You Say That in English? Explaining UX Research to Clients
by David Sherwin
It's hard for clients to understand the true value of user experience research. As much as you'd like to tell your clients to go read The Elements of User Experience and call you back when they’re done, that won’t cut it in a professional services environment. David Sherwin creates a cheat sheet to help you pitch UX research using plain, client-friendly language that focuses on the business value of each exercise.
Issue 294October 20, 2009
The Myth of Usability Testing
by Robert Hoekman Jr.
Usability evaluations are good for many things, but determining a team’s priorities is not one of them. The Molich experiment proves a single usability team can’t discover all or even most major problems on a site. But usability testing does have value as a shock treatment, trust builder, and part of a triangulation process. Test for the right reasons and achieve a positive outcome.
Getting to No
by Greg Hoy
A bad client relationship is like a bad marriage without the benefits. To avoid such relationships, or to fix the one you’re in, learn the five classic signs of trouble. Recognizing the never-ending contract revisionist, the giant project team, the vanishing boss and other warning signs can help you run successful, angst-free projects.
Issue 293October 6, 2009
Usability Testing Demystified
by Dana Chisnell
The value in usability testing comes from the magic of observing and listening as people use a design. The things you see and the things you hear are often surprising, illuminating, and unpredictable. This unpredictability is tough to capture in any other way. Dana Chisnell shows you how.
Discovering Magic
by Glenn Jones
Wouldn’t it be a little magical if, when you signed up for a new site, it said something like, “We notice you have a profile photo on Flickr and Twitter, would you like to use one of those or upload a new one?” Glenn Jones created a JavaScript library called Ident Engine that can help you do just that.
